Transforming Grounds
A strategic dilemma every corporation might face at some point has to do with the difficult decision of expanding its business through the acquisition of another company. In many cases, this type of direct investment , like in the 2000 acquisition of Nabisco by Kraft, the second only to Swiss-based Nestle in the food world market, purchasing a business unit or an entire corporation is a strategic investment choice of major importance for all stakeholders. In fact, experienced managers around the globe, like Kraft Chief Executive Officer Roger Deromedi, attest that a company has to investigate and evaluate the opportunity of acquiring another company thoroughly before its Board of Directors reach such a decision.